Some religions consider these expenses seasons against their religion and reject this practice. Many question on the marketing and the response of stores that minimize the season purchases often cited in the controversy of Christmas or the war on Christmas.

The National Retail Federation (NRF) also highlights the importance of back-to-school shopping for retailers, who ranked second behind holiday shopping where buyers often buy clothes and school supplies for their children. In 2006, Americans spent more than $ 17 billion on their children in accordance with the NRF survey.

The valuation technique used by most retailers is evaluating cost-plus basis. This involves adding a profit margin (or percentage) at a cost of retailers. Another technique is common assessment catalogue suggested by manufacturers. This means simply to instruct the amount suggested by the manufacturer and usually printed on the product by the manufacturer.

In Western countries, retail prices of detail are often so-called psychological prices or prices odd: less than a round number, for example, $ 6.95. In Chinese companies, prices are usually a round or sometimes a lucky number. This creates price points.

Often prices are fixed and shown on signs or labels. Alternatively, there may be price discrimination for a variety of reasons. The retailer practice higher prices to some customers and lower prices than others. For example, a customer may have to pay more if the seller determines that he or she is willing to. The retailer can conclude that because of the wealth, inattention, lack of knowledge or hard of customer to buy.